The Lottery
of the Future
A comprehensive GenAI capability showcase for Allwyn, built on Amazon Bedrock and proven through our Betfred experience. Six interconnected modules demonstrating how AI transforms every dimension of the National Lottery.
Why Generative AI for the National Lottery?
Allwyn's £400m digital transformation has created the foundation. GenAI is the accelerant that turns data into decisions, interactions into relationships, and compliance into competitive advantage.
Faster
Weeks to deploy, not months. Prompt engineering replaces 6-month development cycles with configuration-driven intelligence.
Simpler
Reduction in custom code. Foundation models handle the complexity — your teams configure the behaviour through natural language.
Flexible
Adapt without releases. Change a prompt, not a codebase. New regulations, new products, new markets — all without engineering sprints.
End-to-End Intelligence
Each module addresses a critical dimension of the National Lottery operation. Together, they form a unified intelligence layer that transforms how Allwyn serves 12.1 million players.
Dream Big
An AI-powered conversational assistant that transforms how 12.1 million players interact with the National Lottery — from onboarding to claims, from responsible gaming to Good Causes storytelling.
Athena
A conversational analytics platform that empowers compliance, marketing, and executive teams to query the Atlas data platform using natural language — eliminating weeks of report development.
Guardian
Real-time AI-powered behavioural risk scoring, adaptive interventions, and financial vulnerability assessment. Built on lessons from Betfred's regulatory failures.
Nexus
Intelligent support for 43,000+ retail terminals, omnichannel player journey orchestration, and predictive retailer performance analytics.
Blueprint
Interactive visualisation of the end-to-end AWS architecture, security posture, GDPR compliance framework, and 2026-2028 innovation roadmap.
Impact
Comprehensive investment analysis including build vs. buy comparison, ongoing operational costs, sensitivity analysis, and phased implementation roadmap.
Built on Betfred Experience
Our work with Betfred on Player Protection, real-time risk scoring, and regulatory compliance provides the battle-tested foundation for every module in NorthStar.
Proactive compliance systems that address the exact failures UKGC penalised
Real-time behavioural analysis across all player touchpoints
ML-driven identification of at-risk players before harm occurs